Blossom
How to get rid of social media addiction?
About this project
Gen Z is facing serious self-control problems in this new era, and long-term indulgence in social media has become
regular. Many people are trying to get rid of this pathological state of life.
Blossom in turn uses the addictive nature of social media to build a platform with a reward mechanism to encourage users to participate in real-life activities to
establish good living habits.
Mental Health Problems
Long-term social media addiction can lead to a range of mental health problems, alienating people from the real world and isolating themselves.
Interview & Quesitionnaire
We interviewed 3 Gen Z to find out what they thought and what they tried to do to get off social media. We also created a questionnaire to understand the gap between people’s preferences and reality after using social media.
Persona
We made a series of Persona to target our users and we found Gen Z to be highly empathetic and concerned about the environment and ecology.
Idea
HMW create a system that helps users to establish a balance between social media and reality?
Solution
A self-challenge app, designed for the characteristics of Gen Z from multiple levels, with a 21-day cycle to develop good living habits.
User Journey
In view of the characteristics of users, we think that social sharing is not enough to motivate users, so we set charitable donation as a key motivation.
Stakeholder Map
The map shows our direct and indirect stakeholders. Local businesses as marketing partners that are part of our reward system can gain and keep customers.
Sketch / Layout
According to the survey and user flow, we iterated the wireframe and determined the main visual guide. This color combination can maintain the affinity of the App while giving the feeling of nature, health and vitality.
Illustration / Logo
Use a flat cartoon style to draw illustrations, use simple lines to form the main body, and use soft but rich colors to convey pleasant emotions, rendering a relaxed atmosphere at the first time, so that users can happily accept it as a daily routine a part of.
Outcome
