{"id":8705,"date":"2023-08-24T18:51:11","date_gmt":"2023-08-24T10:51:11","guid":{"rendered":"https:\/\/hllo.studio\/?post_type=portfolio&#038;p=8705"},"modified":"2023-08-25T03:13:45","modified_gmt":"2023-08-24T19:13:45","slug":"ford-magazine","status":"publish","type":"portfolio","link":"https:\/\/hllo.studio\/index.php\/portfolio\/ford-magazine\/","title":{"rendered":"Ford Magazine"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p>About the project<\/p>\n<p><span class=\"type_second\" style=\"font-size: 18pt;\">Changan Ford is a well-known Chinese automobile joint venture manufacturer, undertaking all Ford-related Chinese business of Ford Mazda, including the development, manufacturing, sales and service of the Ford brand.<\/span><\/p>\n<p><span class=\"type_second\" style=\"font-size: 18pt;\">The design of Changan Ford&rsquo;s corporate publication App combines the reading characteristics of traditional periodicals, starting from the user&rsquo;s usage habits and Changan Ford&rsquo;s product positioning, and outputs a complete set of Internet publication solutions for customers.<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-medium-padding bottom-medium-padding full-width \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"wp-image-8717 size-full alignright lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/586289cec4e554.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8717 size-full alignright lazyload ll\" alt=\"\" width=\"2400\" height=\"755\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/586289cec4e554.jpg 2400w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/586289cec4e554-300x94.jpg 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/586289cec4e554-1024x322.jpg 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/586289cec4e554-768x242.jpg 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/586289cec4e554-1536x483.jpg 1536w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/586289cec4e554-2048x644.jpg 2048w\"><\/figure><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2100px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:48.380952380952%\"><noscript><img class=\"alignnone wp-image-8710 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-449.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8710 size-full lazyload ll\" alt=\"\" width=\"2100\" height=\"1016\" data-sizes=\"(max-width: 2100px) 100vw, 2100px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-449.jpg 2100w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-449-300x145.jpg 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-449-1024x495.jpg 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-449-768x372.jpg 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-449-1536x743.jpg 1536w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-449-2048x991.jpg 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-large-padding \">\n<p><span class=\"type_second\" style=\"font-size: 24pt;\">Ideation<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">We combine the characteristics of traditional books and digital magazines for application design.<\/span><br>\n<span style=\"font-size: 14pt;\">We removed the tab bar to expand the viewing area and replaced it with a horizontal swipe for a smoother experience.<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:542px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:92.619926199262%\"><noscript><img class=\"wp-image-8707 size-full aligncenter lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-437-1.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8707 size-full aligncenter lazyload ll\" alt=\"\" width=\"542\" height=\"502\" data-sizes=\"(max-width: 542px) 100vw, 542px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-437-1.png 542w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-437-1-300x278.png 300w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:542px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:92.435424354244%\"><noscript><img class=\"wp-image-8709 size-full aligncenter lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-439.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8709 size-full aligncenter lazyload ll\" alt=\"\" width=\"542\" height=\"501\" data-sizes=\"(max-width: 542px) 100vw, 542px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-439.jpg 542w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-439-300x277.jpg 300w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:542px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:92.435424354244%\"><noscript><img class=\"alignnone wp-image-8708 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-438.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8708 size-full lazyload ll\" alt=\"\" width=\"542\" height=\"501\" data-sizes=\"(max-width: 542px) 100vw, 542px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-438.jpg 542w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-438-300x277.jpg 300w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><span class=\"type_second\" style=\"font-size: 24pt;\">Color<\/span><\/p>\n<p>We use Ford&rsquo;s iconic blue and combine it with some light colors for users to read for a long time.<\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><span class=\"type_second\" style=\"font-size: 24pt;\">Icons<\/span><\/p>\n<p>The icons are simple and linear to fit the overall visual effect.<\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><span class=\"type_second\" style=\"font-size: 24pt;\">Typography<\/span><\/p>\n<p>We chose two different fonts to suit different situations.<br>\nUsing a serif font makes it look elegant and textured.<\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-small-padding center  \">\n<p style=\"text-align: center;\"><span class=\"type_second\" style=\"font-size: 24pt;\">Outcome<\/span><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1724px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:44.547563805104%\"><noscript><img class=\"wp-image-8714 size-full aligncenter lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-453.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8714 size-full aligncenter lazyload ll\" alt=\"\" width=\"1724\" height=\"768\" data-sizes=\"(max-width: 1724px) 100vw, 1724px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453.jpg 1724w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-300x134.jpg 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-1024x456.jpg 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-768x342.jpg 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-1536x684.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1724px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:44.547563805104%\"><noscript><img class=\"alignnone wp-image-8715 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-454.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8715 size-full lazyload ll\" alt=\"\" width=\"1724\" height=\"768\" data-sizes=\"(max-width: 1724px) 100vw, 1724px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454.jpg 1724w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-300x134.jpg 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-1024x456.jpg 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-768x342.jpg 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-1536x684.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1724px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:44.547563805104%\"><noscript><img class=\"alignnone wp-image-8716 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-455.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8716 size-full lazyload ll\" alt=\"\" width=\"1724\" height=\"768\" data-sizes=\"(max-width: 1724px) 100vw, 1724px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-455.jpg 1724w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-455-300x134.jpg 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-455-1024x456.jpg 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-455-768x342.jpg 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-455-1536x684.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1724px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:44.547563805104%\"><noscript><img class=\"wp-image-8712 size-full aligncenter lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-450.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8712 size-full aligncenter lazyload ll\" alt=\"\" width=\"1724\" height=\"768\" data-sizes=\"(max-width: 1724px) 100vw, 1724px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-450.jpg 1724w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-450-300x134.jpg 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-450-1024x456.jpg 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-450-768x342.jpg 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-450-1536x684.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1724px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:87.761020881671%\"><noscript><img class=\"wp-image-8713 size-full aligncenter lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-452.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8713 size-full aligncenter lazyload ll\" alt=\"\" width=\"1724\" height=\"1513\" data-sizes=\"(max-width: 1724px) 100vw, 1724px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452.jpg 1724w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-300x263.jpg 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-1024x899.jpg 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-768x674.jpg 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-1536x1348.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ford internal digital magazine App design<\/p>\n","protected":false},"author":1,"featured_media":8706,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio\/8705"}],"collection":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/comments?post=8705"}],"version-history":[{"count":28,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio\/8705\/revisions"}],"predecessor-version":[{"id":8790,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio\/8705\/revisions\/8790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/media\/8706"}],"wp:attachment":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/media?parent=8705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}