{"id":8748,"date":"2023-08-24T07:01:28","date_gmt":"2023-08-23T23:01:28","guid":{"rendered":"https:\/\/hllo.studio\/?post_type=portfolio&#038;p=8748"},"modified":"2023-08-25T03:11:06","modified_gmt":"2023-08-24T19:11:06","slug":"guangtai-vi","status":"publish","type":"portfolio","link":"https:\/\/hllo.studio\/index.php\/portfolio\/guangtai-vi\/","title":{"rendered":"Guangtai VI"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto\"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-large-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:542px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:92.435424354244%\"><noscript><img class=\"alignnone wp-image-8763 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/48CEB56C870B798A1996BEAE66125B04.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8763 size-full lazyload ll\" alt=\"\" width=\"542\" height=\"501\" data-sizes=\"(max-width: 542px) 100vw, 542px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/48CEB56C870B798A1996BEAE66125B04.jpg 542w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/48CEB56C870B798A1996BEAE66125B04-300x277.jpg 300w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-large-padding \">\n<p><span class=\"type_second\" style=\"font-size: 18pt;\">First Sketch<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">There were many elements about the old identity system that I wanted to somehow carry over in the rebranding.<\/span><br>\n<span style=\"font-size: 14pt;\">My initial sketches reflected this desire to hold onto the old system.<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:2640px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:14.772727272727%\"><noscript><img class=\"wp-image-8757 size-full aligncenter lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-445.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8757 size-full aligncenter lazyload ll\" alt=\"\" width=\"2640\" height=\"390\" data-sizes=\"(max-width: 2640px) 100vw, 2640px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-445.png 2640w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-445-300x44.png 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-445-1024x151.png 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-445-768x113.png 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-445-1536x227.png 1536w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-445-2048x303.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:3520px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:11.022727272727%\"><noscript><img class=\"alignnone wp-image-8776 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-452.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8776 size-full lazyload ll\" alt=\"\" width=\"3520\" height=\"388\" data-sizes=\"(max-width: 3520px) 100vw, 3520px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452.png 3520w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-300x33.png 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-1024x113.png 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-768x85.png 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-1536x169.png 1536w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-452-2048x226.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<p><span class=\"type_second\" style=\"font-size: 18pt;\">Ideation<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">I soon realized that in order to help the client redesign successfully, I needed to start with a blank slate.<\/span><br>\n<span style=\"font-size: 12pt;\">I explored a new way to express the symbol visually: I extracted the image about Guangtai and processed it with a square pixel, resulting in a series of abstract symbols.<\/span><br>\n<span style=\"font-size: 12pt;\">Here are some symbols for each concept extracted from the pictures.<\/span><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:3520px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:28.465909090909%\"><noscript><img class=\"alignnone wp-image-8781 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-453.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8781 size-full lazyload ll\" alt=\"\" width=\"3520\" height=\"1002\" data-sizes=\"(max-width: 3520px) 100vw, 3520px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453.png 3520w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-300x85.png 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-1024x291.png 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-768x219.png 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-1536x437.png 1536w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-453-2048x583.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<p><span class=\"type_second\" style=\"font-size: 18pt;\">Iteration<\/span><\/p>\n<p>Once I chose this design direction, I started a series of explorations to find the best one.<br>\nIn the process, I realized that some symbols had special concepts that we wanted to express, which I extracted and expanded into the final logo.<\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:3520px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:28.465909090909%\"><noscript><img class=\"alignnone wp-image-8782 size-full lazyload ll\" alt=\"\" src=\"http:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E7%BB%84-454.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8782 size-full lazyload ll\" alt=\"\" width=\"3520\" height=\"1002\" data-sizes=\"(max-width: 3520px) 100vw, 3520px\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454.png 3520w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-300x85.png 300w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-1024x291.png 1024w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-768x219.png 768w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-1536x437.png 1536w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#32452;-454-2048x583.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<p><span class=\"type_second\" style=\"font-size: 18pt;\">Build the system<\/span><\/p>\n<p>Once the new logo was finalized, the next step was to create an identity system.<br>\nI deconstructed the logo mark into its core shapes: the point, line, and plane.<br>\nFrom those shapes, I derived a series of units that would serve as the building blocks of visual language.<\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-small-padding center \">\n<p style=\"text-align: center;\"><span class=\"type_second\" style=\"font-size: 24pt;\">Outcome<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center full-width\">\n<div class=\"carousel artifact-slider \"><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.55%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E5%9B%BE%E5%83%8F-6-720x479.jpg\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#22270;&#20687;-6.jpg 2440w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#22270;&#20687;-6-1860x1238.jpg 1860w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#22270;&#20687;-6-1240x825.jpg 1240w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#22270;&#20687;-6-720x479.jpg 720w\" title=\"&#22270;&#20687; 6\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.6796875%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E6%B1%BD%E8%BD%A6-scaled-720x480.jpg\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#27773;&#36710;-scaled-2440x1627.jpg 2440w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#27773;&#36710;-scaled-1860x1240.jpg 1860w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#27773;&#36710;-scaled-1240x827.jpg 1240w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#27773;&#36710;-scaled-720x480.jpg 720w\" title=\"&#27773;&#36710;\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.65%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/31231-720x480.jpg\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/31231.jpg 2440w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/31231-1860x1240.jpg 1860w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/31231-1240x826.jpg 1240w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/31231-720x480.jpg 720w\" title=\"31231\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.6796875%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E6%95%88%E6%9E%9C%E5%9B%BE3-scaled-720x480.jpg\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;3-scaled-2440x1627.jpg 2440w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;3-scaled-1860x1240.jpg 1860w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;3-scaled-1240x827.jpg 1240w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;3-scaled-720x480.jpg 720w\" title=\"&#25928;&#26524;&#22270;3\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.666666666667%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E6%95%88%E6%9E%9C%E5%9B%BE2-e1692845064137-720x480.jpg\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;2-e1692845064137.jpg 2440w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;2-e1692845064137-1860x1240.jpg 1860w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;2-e1692845064137-1240x827.jpg 1240w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;2-e1692845064137-720x480.jpg 720w\" title=\"&#25928;&#26524;&#22270;2\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.755555555556%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/%E6%95%88%E6%9E%9C%E5%9B%BE-720x481.jpg\" data-srcset=\"https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;.jpg 2440w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;-1860x1242.jpg 1860w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;-1240x828.jpg 1240w, https:\/\/hllo.studio\/wp-content\/uploads\/2023\/08\/&#25928;&#26524;&#22270;-720x481.jpg 720w\" title=\"&#25928;&#26524;&#22270;\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Redesign and modern expression of traditional corporate brand<\/p>\n","protected":false},"author":1,"featured_media":8750,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio\/8748"}],"collection":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/comments?post=8748"}],"version-history":[{"count":24,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio\/8748\/revisions"}],"predecessor-version":[{"id":8794,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/portfolio\/8748\/revisions\/8794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/media\/8750"}],"wp:attachment":[{"href":"https:\/\/hllo.studio\/index.php\/wp-json\/wp\/v2\/media?parent=8748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}